For Routes Beyond the Map.

For Routes Beyond the Map.

Jeffrey sweeney

Founder

Jeffrey (Jeff) Sweeney has been an avid automotive enthusiast since childhood, spending the last two decades racing high-performance vehicles and earning status in the exclusive 225+ MPH Club. His passion for remote travel and the outdoors naturally evolved into off-roading, where he combines technical vehicle expertise with firsthand experience navigating rugged terrain and testing equipment in demanding conditions. Long before the Ineos Grenadier entered the U.S. market, Jeff was following its development closely, even visiting the iconic Grenadier pub in London that inspired the vehicle’s name, making him a deeply knowledgeable and authentic voice in the off-road lighting and overlanding community.

Caitlin Sweeney

Creative Director and Design Strategist

For Caitlin, saying a passion for cars runs in the family is an understatement—it’s been a lifelong influence that shaped both her creative perspective and love for automotive culture. A graduate of Syracuse University with degrees in Communications Design and Entrepreneurship & Emerging Enterprises, Caitlin blends visual storytelling, branding, and strategy with a deep appreciation for performance vehicles and off-road culture. Now pursuing a master’s degree in Design Management at Savannah College of Art and Design with a focus on Art Direction and Creative Strategy, she brings a sharp creative eye and strong understanding of automotive aesthetics, branding, and enthusiast communities to the world of off-road vehicle media.

Dexter Morgan

Mascot & Primary Interest-Holder

Dexter, better known as Mr. Moo, Sexy Dexy, or Dester depending on the day, has made his opinion on car rides abundantly clear. Whether it’s howling, crying, dramatic sighing, or world-class pouting, he considers being forced into a vehicle a personal betrayal. Despite his disdain for the journey, Dexter takes his role as shop dog very seriously, faithfully clocking in alongside his trusted sidekick Mr. Moose Man: a stuffed moose that has been buried, unearthed, lost, and recovered more times than anyone cares to count.